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MAKE YOUR NEXT MOVE WITH CONFIDENCE

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Winning Strategies Begin Here

MIDDLEGAME

STRATEGIC INSIGHTS TRUE TO YOUR BRAND

Middlegame. In chess it’s that strategic point where the players begin to make their most meaningful moves. Where champions plan and build offensive strengths while bolstering defensive strategies.

In life, Middlegame is where businesses begin to thrive. Where forward-focused managers build upon an in-depth understanding of their complete business environment to form effective, winning strategies.

Just as the most successful chess players must consider the entire board, Middlegame enables you to understand your entire market.

Our solution is called the Wide-Angle ViewTM. This unique, analytical approach allows you to fully understand changes to market forces—both within and outside of your control—as well as the implications of those changes.

WHY?

THE ANSWER: ACTION-ORIENTED GROWTH

IN A WORLD WHERE A GOOD START IS HALF THE WORK, WHY MIDDLEGAME? THE ANSWER BEGINS AND ENDS WITH ACTION-ORIENTED GROWTH.
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Our proven process pinpoints opportunities—and even threats to your portfolio—across the multiple dimensions of your business.

Our proven process pinpoints opportunities—and even threats to your portfolio—across the multiple dimensions of your business. We help you define realistic alternatives with the power to modify the marketplace.

Our predictive analytics explain the impact of these changes across your entire competitive landscape.

Clear results allow you to efficiently communication growth opportunities and potential trade-offs to key stakeholders.

WHAT?

TRUE CLARITY AND THE POWER TO IMPLEMENT YOUR IDEAS WITH CONFIDENCE

With Middlegame, you discover a game-changing approach that offers clarity and the tools to bring business into focus—all powered by the strength and confidence to implement change.
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Our proven process pinpoints opportunities—and even threats to your portfolio—across the multiple dimensions of your business.

Our proven process pinpoints opportunities—and even threats to your portfolio—across the multiple dimensions of your business. We help you define realistic alternatives with the power to modify the marketplace.

Our predictive analytics explain the impact of these changes across your entire competitive landscape.

Clear results allow you to efficiently communication growth opportunities and potential trade-offs to key stakeholders.

HOW?

A METHODOLOGY REPLETE WITH RIGOR AND RELIABILTY

THE MIDDLEGAME APPROACH MERGES SEVERAL STRATEGIC MARKETING DATABASE INTO A SINGLE DATA MART.
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Our proven process pinpoints opportunities—and even threats to your portfolio—across the multiple dimensions of your business.

Our proven process pinpoints opportunities—and even threats to your portfolio—across the multiple dimensions of your business. We help you define realistic alternatives with the power to modify the marketplace.

Our predictive analytics explain the impact of these changes across your entire competitive landscape.

Clear results allow you to efficiently communication growth opportunities and potential trade-offs to key stakeholders.

“Middlegame efficiently shifted our focus from discussing analytic outputs to reviewing decision alternatives.”

VP for Global Knowledge & Insights.

“By working with Middlegame on their assortment challenge with a core retailer, the company was able to demonstrate how they could consecutively eliminate friction with the channel partner, reduce complexity & therefore generate greater profit margin gains.”

European Director of Analytics

“Instead of spending my time interpreting & integrating info from multiple sources I am able to focus defining & testing commercially viable options.”

Director of Revenue Management

“Able to generate a double digit increase in return by adjusting the promotional calendar leveraging our output”

Category Director

"Now spending the majority of their efforts focused on the strategic relevance of the results where before that time it was simply on collecting the numbers from multiple model outputs.”

Customer Insights & Sales Strategy Manager