MAKE YOUR NEXT MOVE WITH CONFIDENCE
WE SUPPORT REVENUE GROWTH MANAGEMENT WITH
A PROVEN PROCESS
At Middlegame, we support Revenue Growth Management using a proven process—designed by marketing science pioneers and driven by proprietary algorithms.
We identify the products shoppers WANT, the merchandising interrupts that stimulate INTEREST and the prices shoppers are willing to PAY. We help you:
- Rationalize products—What items are best to drop and add to generate the most incrementality?
- Reallocate merchandising—What support produces the greatest portfolio lift?
- Adjust pricing—Which decreases or increases offer the best win-win plan to take to retailers?
Our platform handles both direct price change or indirect price change, based on downsizing or special packs.
WE EXPAND YOUR TESTING CAPABILITIES
Our goal is to help you "do better things" through Revenue Growth Management and not just "do things better."
Our proven process pinpoints opportunities—and even threats to your portfolio—across the multiple dimensions of your business.
Our proven process pinpoints opportunities—and even threats to your portfolio—across the multiple dimensions of your business. We help you define realistic alternatives with the power to modify the marketplace.
Our predictive analytics explain the impact of these changes across your entire competitive landscape.
Clear results allow you to efficiently communication growth opportunities and potential trade-offs to key stakeholders.
WE TAKE PROVEN METHODOLOGY
AND MAKE IT PRACTICAL TO YOUR SITUATION
We use a modified version of the "multinomial logit" model originally developed for household panel analytics.
Our proven process pinpoints opportunities—and even threats to your portfolio—across the multiple dimensions of your business.
Our proven process pinpoints opportunities—and even threats to your portfolio—across the multiple dimensions of your business. We help you define realistic alternatives with the power to modify the marketplace.
Our predictive analytics explain the impact of these changes across your entire competitive landscape.
Clear results allow you to efficiently communication growth opportunities and potential trade-offs to key stakeholders.
WE TAP INTO IMMEDIATELY AVAILABLE DATA
FOR FAST RESULTS
Instead of fielding a survey, you can immediately begin to see potential solutions as we apply the Middlegame platform to any sales data.
Our proven process pinpoints opportunities—and even threats to your portfolio—across the multiple dimensions of your business.
Our proven process pinpoints opportunities—and even threats to your portfolio—across the multiple dimensions of your business. We help you define realistic alternatives with the power to modify the marketplace.
Our predictive analytics explain the impact of these changes across your entire competitive landscape.
Clear results allow you to efficiently communication growth opportunities and potential trade-offs to key stakeholders.
“Middlegame efficiently shifted our focus from discussing analytic outputs to reviewing decision alternatives.”
VP for Global Knowledge & Insights.
“By working with Middlegame on their assortment challenge with a core retailer, the company was able to demonstrate how they could consecutively eliminate friction with the channel partner, reduce complexity & therefore generate greater profit margin gains.”
European Director of Analytics
“Instead of spending my time interpreting & integrating info from multiple sources I am able to focus defining & testing commercially viable options.”
Director of Revenue Management
“Able to generate a double digit increase in return by adjusting the promotional calendar leveraging our output”
Category Director
"Now spending the majority of their efforts focused on the strategic relevance of the results where before that time it was simply on collecting the numbers from multiple model outputs.”
